Our Approach

The Center's approach involves:

  • Providing a nurturing and collaborative environment for communication research
  • Using social scientific research methods to advance communication theory and applied research
  • Focusing on important problems that have wide public interest and applicability
  • Training young scholars in the latest research methods to plan and carry out research and communicate the results to a variety of interested audiences
  • Stimulating intellectual debate about important communication issues
  • Increasing the resources available for research and outreach through grant-getting and fundraising
  • Publicizing research findings by communicating effectively with the press, policymakers and general audiences
2006 Board of Regents of the University of Wisconsin System
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