Professor Zhongdang Pan

Before returning to UW-Madison (where I got my Ph.D. in 1990) to join the faculty of Communication Arts, I taught and conducted research in several other universities, including Cornell University, the University of Pennsylvania, and the Chinese University of Hong Kong. In 2000-2001, I was a Visiting Associate Professor at the University of Michigan. My research interests have focused on the mass media and their effects in politics and various aspects of civic life, in both the US and China. I have conducted research on framing and priming in public opinion formation, political talk and participation, third-person effects, journalistic professionalism, and media changes in China. My research has led me to employ various quantitative and qualitative methods, including surveys, experiments, textual analysis, in-depth interviews.

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